The World Cup 1990 mascot was Ciao, a red, green, and white stick figure wearing a blue hat and a green shirt with the word "ITALIA" on it. The name "Ciao" was chosen because it is a common Italian greeting. The mascot was designed by Marco D'Oggiono and was inspired by Italian Renaissance art. Ciao was portrayed as a friendly, cheerful character who embodies the hospitality and joy of Italian culture. The mascot was widely popular among fans and inspired a range of merchandise, including plush toys, t-shirts, and keychains.
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